Earth Day in your wardrobe – what can you do?

Today is Earth Day 2017. One day of the year, when we remember how important it is to take care of our planet and that, actually, we can make a difference with just a few tiny steps that cost us nothing. Although today we mainly focus on energy waste and mobile pollution, fashion industry is one of the leaders when it comes to negative impact on the environment. It’s not only related to the toxic waste from the factories, where the garments are dyed, but one of the highest levels of water waste – not just in production, but in something as basic as doing laundry. Making one t-shirt can use up to 2720 litres of water – it’s how much one person can drink in 3 years time. The fashion industry is also responsible for transport of all these items, which we find on the shelves in every small or big town, all the way from Bangladesh or China. We all love walking around cities at night, watching all the beautiful, light up window displays, but those also come with a massive cost to the planet. If all Inditex stores (Zara, Bershka, Pull&Bear, Stradivarius, Massimo Dutti – brands you see at every corner) switched its lights off overnight, it would save up 9 years worth of electricity. With these kind of statistics we can’t stress enough how big the impact of fashion is on our world. But what can we, the consumers, do to make a difference? Today I want to explain how we can easily change the way we shop and care after our clothes to help the planet. Continue reading “Earth Day in your wardrobe – what can you do?”

Clothing quality misconceptions

We study complicated sciences, maths and history, art and literature, but we actually know very little about some of the most basic things in our life. It seems like it’s been only few years since we started asking: hey, are you not curious about what’s really in your food? And we are slowly, but surely, becoming more conscious and knowledgeable with our food choices. But the fashion industry is 15 years behind the food industry in terms of public awareness. We wear clothes every day and spend ridiculous amount of time and money shopping to fill our wardrobes. Luckily, it doesn’t really affect our health like food does (which is also not entirely true), but it definitely wouldn’t hurt knowing a bit more about it. Or at least getting rid of the common misconceptions about the quality of clothes. Inspired mostly by comments found on social media, but also beliefs of my friends and family, here I am bringing the truth that will let you shop in peace. Continue reading “Clothing quality misconceptions”